Nancy Robinson, a Century 21 sales associate, recently contributed a quote to our Customer Feedback page praising the addition of Text Ripple to her marketing tools. Nancy’s case shows that using the right technology is the key to making hard sales.
For sales associates like Nancy, marketing is strictly up to the associate; each associate may choose a marketing emphasis over another, such as print products, signage, digital banner ads, or even television ads. Many of the top sellers integrate methods knowing that a single medium doesn’t usually reach all target markets. Choosing marketing methods can be an expensive gamble when not considering all aspects of accounts, budget, and projected return on investment. Without a team of market analysts behind her, Nancy decided that Text Ripple was a worthy investment, and later told us that “using Text Ripple has been the best marketing tool I have had.” With Text Ripple’s help, Nancy is the top associate in short sales out of nearly 100 agents in her office, which also happens to be the #1 Century 21 sales team in the entire company.
There are a number of reasons that Text Ripple exponentially contributes to existing marketing campaigns. Text Ripple’s platform operates on almost every mobile phone via SMS text messaging, making our technology one that potential customers literally carry with them, a claim that no other marketing technology can match. Smart phones with internet access could in theory perform a similar task, while costing 500% more when considering the labor costs associated with setting up thousands of pages of data on a mobile website. Text Ripple eliminates these hurdles of mobile pages by allowing the client to have 24/7 access to their database, which includes the tools needed to edit the marketing message without having to worry about any sort of coding. That’s only part of Nancy’s story. Using our digital integration, Nancy says that “the combination of getting instantly back to inquiries about my listings while capturing their cell number on my message centers; PDA, desk top and lap top has resulted in increased listings and sales.” Ease of use and the ability to operate at lightning speeds with potential customers allows sales associates to spend less time figuring out our system and more time doing what they do best: making sales!
Saving money on labor and marketing materials is something else to consider. Companies spend anywhere between 3-10% of revenue on marketing (according to Go-To-Market Strategies), so any change to a marketing campaign can greatly affect the overhead cost of conducting it. Thankfully, Text Ripple has been designed to integrate easily with existing campaigns; customers only need space for a keyword and shortcode (Text: INFO To: 411NOW). The rest of the marketing technology is digital! Using marketing technology like Text Ripple eliminates the need to reprint marketing materials, driving up costs while reducing ROI. Nancy added keywords and short code to her signs to allow potential homebuyers to instantly receive information about a home, which also allowed Text Ripple to deliver contact information to Nancy about the potential homebuyer. When we talk about instant, this is what we mean; Nancy could be speaking with a potential homebuyer before they have even left the property they just requested information about via text message!
No other marketing technology delivers a higher return on investment than the text technology that Text Ripple delivers: an always on, instantly connecting, easy-to-use and affordable addition to any and every campaign.