Everyone loves going out to eat. It’s a treat—celebrating special occasions, breaking up the daily routine, or simply blowing off stress. As a restaurant owner, your best customers are your loyal customers, the ones who choose your business over and over when they want to treat themselves. It’s only natural that you’d want to thank them for their loyalty. Luckily, there is a very easy and effective way to do this. You can set up your very own customer loyalty program.
Through group SMS, you can send exclusive deals and promotions to your favorite regulars. Offer rewards for their repeat business, like free appetizer coupons, catering deals, and birthday specials. What better way to get in touch with these highly-valuable customers than through their phones? Your loyalty program will be so easy to join that it would be silly not to. You can place your opt-in short code on receipts, in-store comment cards, your website, and any other client-facing materials. Get creative! Your customers will love feeling engaged and taken care of by their favorite restaurant.
Smart marketing is all about the details, which can take time and energy to iron out. Unfortunately, restaurant owners are busy. They might not have this kind of time. Everyone who works in a restaurant is constantly on his or her feet, and the work doesn’t end when the kitchen closes. It’s exhausting, and trying to work in a successful marketing plan on top of everyday operations can feel near impossible. On top of that, who has the time and energy to perform the detailed analysis required to tell if your marketing strategy is paying off?
Luckily, Text Ripple makes it easy with custom reports. Easy-to-read, clear, and concise analyses of your mobile marketing data integrated with every service, to help you determine just how much your loyalty program is doing for you. Are your group SMS campaigns worth it? There’s only one way to find out, and that is to look closely at the numbers. Text Ripple puts in the time and energy, and you take out the information you need to hone your restaurant marketing. And this month Text Ripple is rolling out a new feature that allows you to track every mobile coupon–who’s redeeming your mobile coupons, when, and how much you’re making off of them.
So in the restaurant business, where talent abounds but time is much more dear, quick and effective marketing is key. You rely on your best customers to bring in new patrons and help build up your business, so rewarding them and keeping them close is key. And now it’s easier than ever.