Glossary

A

Advertisement Ideas is for anyone that wants to know how they can advertise effectively.

Advertising Strategy and Marketing Review help any website get free targeted traffic, position a content, and over all internet advertising awareness.

An aggregator gathers information from many sources and then distributes it in an organized fashion that is easy to compare.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

The apps available through Text Ripple are enhancements to our basic service. They make your mobile marketing more versatile and more effective.

Mobile polling and voting with Text Ripple’s Mobile Builder tool can give you a live, real-time, answer to your questions.

Collect your customers’ birthdays with the Intelliwidget and then send out personalized Happy Birthday messages with our Birthday Club found under your Tools Tab.

Whether you have an auto dealership, real estate company, or need to generate leads for your product or service we can help. We have created a way to allow your potential customers to get more information on your product or service while you get what you want: a hot lead.

C

Call to Action (CTA) is what a company is asking their audience to do (ie: click a link, visit their location, join their Text Club).

A carrier provides the service to your mobile phone (ex: AT&T, Verizon, etc.)

Send surveys to your customers via text message. They answer a series of questions and get a prize, while you collect valuable customer service feedback and information for your business.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

A connection aggregator acts as a middleman between application and content providers and mobile carriers to maintain security, technical, and service level requirements.

Customer data integration (CDI) is a discipline within multidomain MDM that enables real-time, current, and complete customer information company-wide.

Customer data management (CDM) is a term used to describe the way in which businesses keep track of their customer information and survey their customer base in order to obtain feedback.

Use SMS Marketing to build and maintain your customer’s loyalty.

Customer loyalty programs reward regular customers that continue to frequent a business with specials, deals, and exclusive information communicated by text message, email or other media.

The best way to track customer loyalty is on a linear time scale, comparing loyalty trends against the passing of time.

Customer Relationship Management (CRM) is the strategy by which a company manages their interactions with customers, including methodologies, policies, software, etc.

Customer Relationship Marketing is the process by which a company builds relationships and loyalty with their customers.

Customer Retention is the strategy a company has in place to reduce customer defections.

Customized widget

Text Ripple offers a way for you to ask your customers for their birth date, email address, gender and name using an online sign up form or widget. This data then allows you then to send targeted Ripples to your customers.

D

This is your personal account. From here you can see who has opted-in, who has replied to a message, and how many people have received your Ripple.

Direct marketing allows a business to communicate directly with their customer base with techniques like text message marketing, email, interactive websites, social media, catalogs, and standard mail.

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F

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Mobile polling and voting with Text Ripple give you a live, real-time, answer to your questions.

Send surveys to your customers via text message. They answer a series of questions for you to collect valuable customer service feedback and information for your business.

The new Intelliwidget allows your customers to join your club without having to text. It also allows you to collect vital demographic information to use for target marketing, including names, birthdays, email addresses, and phone numbers.

The new Intelliwidget allows your customers to join your club without having to text. It also allows you to collect vital demographic information to use for target marketing, including names, birthdays, email addresses, and phone numbers.

Free to End User (FTEU) messaging is a growing movement to make mobile marketing messages free to receive on the consumer end.

G

Group SMS allows you to send one text message to all of your recipients at the same time.

Guerrilla marketing uses low-cost, unconventional means to promote a product or service (ie: graffiti, sticker bombing, flash mobs).

H

Hotel loyalty programs offered by chains and independents are growing in popularity

Anyone can opt-out by replying to one of your Ripples with STOP.

Text Ripple allows you to send one text message to your entire loyalty club from your computer.

I

Impact Marketing Technologies provides full service advertising, marketing and web design services and specializes in web marketing.

Mobile polling and voting with Text Ripple give you a live, real-time, answer to your questions.

J

K

Your keyword is the word (or phrase, acronym, or group of characters) that your customers will send in a text message to join your text club.

L

Whether you have an auto dealership, real estate company, or need to generate leads for your product or service we can help. We have created a way to allow your potential customers to get more information on your product or service while you get what you want using SMS Text Message Marketing: a hot lead.

Loyalty cards are given to customers in an effort to track their use of a business and then reward them for their frequent visits.

Loyalty marketing is a branch of marketing that focuses on increasing and maintaining customer relationships through incentives.

Loyalty programs are marketing efforts that offer rewards and incentives to loyal customers to build and maintain those relationships.

Loyalty marketing best practices include defining objectives, executing them efficiently, tracking their success, and making necessary adjustments.

Hotel loyalty programs can make both business and pleasure trips rewarding by offering discounts, free rooms, upgrades and other generous perks.

Loyalty programs for restaurants keep regular customers up-to-date with marketing info, including specials, events, and general customer service information.

A customer loyalty program, or Text Club, is a cost-effective way for you to communicate with and reward your customers for coming back to you with repeat business and referring their friends.

The most successful loyalty programs are those that communicate regularly with their customers.

M

Marketing concepts are the philosophy that a company should consider their customers needs and wants and the make decisions to better their product/service.

The marketing mix is is combination of tools used when marketing a product or service. They help to determine what unique quality the product has that separates it from its competitors.

Marketing research gathers information used to identify marketing opportunities and problems, determine marketing strategies, monitor their progress and improve marketing as a whole.

Marketing Return On Investment (ROI) is the amount of money gained through a marketing campaign as compared to the amount of money spent on the campaign.

Mass marketing is a strategy used by companies to reach their entire audience with one incentive, instead of breaking the group down into smaller demographic segments and targeting each one individually.

The Intelliwidget allows your customers to join your club without having to text. It also allows you to collect vital demographic information to use for target marketing, including names, birthdays, email addresses, and phone numbers.

A MO Message (mobile-originated message) is sent from a subscriber’s mobile device.

Mobile alerts let you know when information has been received to your mobile phone.

Mobile coupons are incentives, offers, deals, and information sent by a company and received via text message to a mobile device.

Mobile Marketing is the practice by which an organization communicates with their audience through mobile devices via SMS and Text Message.

A mobile marketing agency helps you focus your marketing efforts, specifically those that communicate with your audience through mobile technology.

Mobile marketing is the latest marketing growth channel. It’s not about spam SMS, its about allowing people on mobiles to find out about you

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

Mobile Originated (MO) is the process of sending a message that originates at a mobile handset.

Mobile Terminated (MT) is the process of sending a message that ends (terminates) at a mobile handset.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

Mobile polling and voting with Text Ripple give you a live, real-time, answer to your questions.

A Mobile Terminated Message is a message that is sent and ultimately received at a mobile device.

The Tools tab on your Client Console has a few optional add-on features for you to enhance your text club.

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O

Online texting is popular because it allows you to send a text message via the internet, free of charge.

An opt-in means that a person has joined your text club, giving you permission to send marketing info via text message, email, or mail.

An opt-out means that a person has unsubscribed from a text program and you are no longer able to send marketing info via text message, email or mail unless they opt in again.

Opt-in Reward Remember Technology – Our software remembers your customer’s mobile numbers, preventing them from opting out of your club and opting back in to benefit from your Opt-In Reward message more than once.

P

The Pipeline allows you to acknowlege your customer’s loyalty by sending them thank you/reward messages on their specific opt-in anniversary dates.

Mobile polling and voting with Text Ripple gives you a live, real-time, answer to your questions.

A lot like mobile voting, this tool gives you a live, real-time, answer to your question.

Please look at this link. www.textripple.com/print We print and ship you table tents, post cards, 12*18 posters, cards or stickers. Our print material is one reason our customers see such a positive reaction from their customers.

Promotional strategy is the way in a which a company goes about reaching its target audience to communicate their incentives.

Q

Quick Response (QR) codes are type of 2-dimensional matrix barcode that, when scanned with a QR scanner, connect to the advertisers website or other promotional information.

R

Random Common Short Codes (CSCs) are numbers the Common Short Code Administration (CSCA) randomly assigns to corporations that have applied to lease a short code.

The Reports Tab on your Client Console allows you to look at various statistics for the success of your Text Club (ie. total opt-ins, source of opt-ins, etc.)

The text message you send to your customers that have opted in to your club, letting them know about specials, events, and other business information

A Ripple is a text message you send to your entire text club at the same time.

Return on Investment (ROI) Tracking the analysis of the cost of your marketing campaign versus the profit gained.

S

A sales promotion is the effort put forth by a company to increase sales, product usage, or customer base.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

A shared short code is a single five or six digit number used by multiple companies for mobile marketing purposes.

Short Code is a series of five or six digits that many businesses use for their Text Message Marketing campaigns. The short code is used in place of a typical, ten-digit phone number.

Short Message Service (SMS), or ‘text messaging,’ is a service for sending messages containing no more than 160 alphanumeric characters to mobile devices.

SMS Alerts are notifications that lets you know that a text message has been received by your mobile phone.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

An SMS Gateway allows you to send and receive text messages through your cell phone network.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

SMS Marketing uses text messages to communicate marketing information.

A Short Message Service (SMS) message is a text message.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Mobile polling and voting with Text Ripple give you a live, real-time, answer to your questions.

The SMS Provider is a WMI provider that allows both read and write access to the Configuration Manager 2007 site database.

Send surveys to your customers via text message. They answer a series of questions and get a prize, while you collect valuable customer service feedback and information for your business.

Send surveys to your customers via text message. They answer a series of questions and get a prize, while you collect valuable customer service feedback and information for your business.

Send surveys to your customers via text message. They answer a series of questions and get a prize, while you collect valuable customer service feedback and information for your business.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

Our Activity Tab allows you to see the success of your text club with a number of different reports, from total opt-ins to how and when your customers are joining your club

Mobile polling and voting with Text Ripple gives you a live, real-time, answer to your questions.

Whether you have an auto dealership, real estate company, or need to generate leads for your product or service we can help. We have created a way to allow your potential customers to get more information on your product or service while you get what you want: a hot lead.

The most successful loyalty programs are those that communicate regularly with their customers.

We can help you get inside your customers head. Ever wanted to know the service or experience was? Now you can. Simply set up a short survey and send out a Ripple asking your customers to participate. All your results are exportable to excel so you can create any report you need.

T

A target audience is the specific group of people to which a marketing plan is directed.

Target Marketing separates your customer base into categories based on demographics (age, race, gender, geography, etc.) and then focuses the marketing strategy on one or a few of those groups.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Text message coupons are discounts and special deals sent to loyal customers via text message.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

Use text messages to poll your customers and get their input to improve your business.

Send surveys to your customers via text message. They answer a series of questions and get a prize, while you collect valuable customer service feedback and information for your business.

Send surveys to your customers via text message. They answer a series of questions and get a prize, while you collect valuable customer service feedback and information for your business.

Mobile polling and voting with Text Ripple give you a live, real-time, answer to your questions. 

The new Intelliwidget allows your customers to join your club without having to text. It also allows you to collect vital demographic information to use for target marketing, including names, birthdays, email addresses, and phone numbers.

The new Intelliwidget allows your customers to join your club without having to text. It also allows you to collect vital demographic information to use for target marketing, including names, birthdays, email addresses, and phone numbers.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

Our Activity Tab allows you to see the success of your text club with a number of different reports, from total opt-ins to how and when your customers are joining your club

Text Ripple enables companies to create long-lasting customer relationships with direct and instant text message connections.

Whether you have an auto dealership, real estate company, or need to generate leads for your product or service we can help. We have created a way to allow your potential customers to get more information on your product or service while you get what you want: a hot lead.

Send surveys to your customers via text message. They answer a series of questions and get a prize, while you collect valuable customer service feedback and information for your business.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit any need.

The new Intelliwidget allows your customers to join your club without having to text. It also allows you to collect vital demographic information to use for target marketing, including names, birthdays, email addresses, and phone numbers.

Text Ripple is more than just text message marketing. All of our features help you create a well rounded marketing plan.

Mobile polling and voting with Text Ripple give you a live, real-time, answer to your questions.

The Pipeline allows you to acknowledge your customer’s loyalty by sending them thank you/reward messages on their specific opt-in anniversary dates.

Text message marketing communicates marketing and promotional information to your customers via text messages sent to their mobile phone.

The new Intelliwidget allows your customers to join your club without having to text. It also allows you to collect vital demographic information to use for target marketing, including names, birthdays, email addresses, and phone numbers.

Social media are a group of mobile and web-based applications that allow communication between a company and its audience that creates and grows their loyalty and allows for productive dialogue.

U

V

W

Lead generation is the use of any program that gathers information to expand a business, increase revenue, or gather new customers.

Whether you are a software developer or point of sales company, our API is the easiest way to start sending text messages to your clients customers. We have a cloud based API that can fit almost any need.

Total # of opt ins divided by total number of days with Text Ripple.

Where did my opt ins come from

The Text Club Tab on your Client Console has a “Source” column on the Members subtab that allows you to see how each individual opted in. For a more general overview, you can look at the pie chart on the Reports Tab titled “Source of Opt-Ins.”

Widget Facebook

Copy the code for your Intelliwidget and paste it onto your Facebook page. For more detailed info check out our tutorial video.

Widget Website

Once you’ve set up your Intelliwidget just the way you want it, save your changes. Then just copy the code and paste it onto your website (or into an email to your webmaster).

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